An s-works bike off the floor performs at a pro level. The bikes look pretty good on paper, and the price points are very slim for what you get. 5G for Dura. And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. That's a lot to love. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. The value from Viathon is good- not a spectacular deal but decent. The tires were Schwalbe Lugano which sell around $10 each. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. machines ect. Again- something we cannot make a call on. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. And the company currently sells more bicycles in the United States than any other retailer. Carlton Reid sits down with brand manager Zack Spinhirne-Martin. They travel by private jet, stay in luxury hotelshave huge parties And never tip anybody anything EVER. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). 250? Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. Prices of big brand quality mountain bikes jumped the shark years ago. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. I think bikes are priced high and I think the margins are higher than in other enterprises. I want to figure out how to use that customer base to grow the bike industry.. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. Blog postings are outsourced to cycling journalist Aaron Gulley. For the last update and a link to the introductions, Click Here. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. price sold by type electric assist +. Or did you have its sale / closeout pricing in mind ($1,599)? Or at least, hasn't happened yet. There are many many people for whom Wmart is their entire mass produced goods consumption experience. The Viathon Lineup. bicycles Viathon Bikes - Walmart.com. Be here, Virtually. Viathon is a start-up carbon bike brand with a difference. its true, For everyone else. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. We highly recommend retaining the original shipping box & protective packaging for future use. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. The pricing. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. there's your reviewi'll be buying the r1 soon. Stock yz250 is a joke compared to what actual supercross athletes ride. So this is competing against the Ibis DV9? If in the next 6 months new bikes stopped selling and P&A upgrades shot through the rough, you bet your ass the industry would respond. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Schedule a free call. No normal business can compete with their strategy. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. 207 Also something to liven up trails that you ride regularly. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. The tire clearances are a bit on the restrictive side as well. GearJunkie Copyright 2013 2023. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. That said, the lineup doesn't make sense. Hi all Thanks for the reviews and updates. By James Smurthwaite Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. Picked up a fishing pole and Razor scooter for my kid there recently. Now on to the final word on this carbon fiber crushed rock roller. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. Create an account to follow your favorite communities and start taking part in conversations. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. Although I 100% agree, I'm sure your comment will be downed by most here. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. Spesh's Fuse 27.5 comes to mind, costing ~$1200. Maybe you don't, but I do. Its not the products: a three-frame range of MTBs, and gravel and road bikes. (The first was at the Sea Otter expo earlier in the year.). REI Co-op bikes are worth a look for most cyclists. Ive already gotten questions for people internationally. Manufacturing costs vary inversely with manufacturing rate. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. So, that limits demand. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Does REI make their own bikes? Dont squint at the pix. Hey Waltins: quit coming to aspen and stay in facking arkansas. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. Andy T fitted the ShockStop stem and immediately felt the benefits. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. It'll take ONE major company (looking at you. Calling all PB keyboard warriors: to the watch forums! I like his channel and all but want to see people ride bikes like I would or better. And the bikes look good! So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. Hopefully the forks won't be on backwards. Even a hot segment like ADV, sees a new from ground up model maybe every 5 years. tony dokoupil ex wife the bachelorette. Walmart buying Rapha would be the latter. Should brick-and-mortar or other online retailers worry? best army base in germany is dr abraham wagner married is dr abraham wagner married Read more. But when people saw these bikes here, it was like, 'Hey, these are real bikes! Are bike shopsscary, elitist, and unwelcoming? I just pay the numbers. We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. here is a whole range of styles with bikes for children all the way up through adults. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. Facebook. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Very glad for your fair judgement and perspective. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. 0. khao lak, thailand tsunami 2004. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Whole Foods sells the Yeti decals to place over 'Viathon'. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. As a straight-up road bike, wed have no issues with the Viathon G1. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. (The Walmart connection can be found only on the sites copyright line.) Um that copper color scheme on the pre-order bikes is also quite loveleh. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. And its not as though it was even that expensive to create, at least not in Walmart terms. The brand is starting with three models . Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. He wants to grow the brand slowly but steadily. The shifters and RD were DA and that was it. First, this hardtail gets more than just the usual 100mm-travel fork. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. In that sense, Viathon hit the nail on the head.. according to industry analyst Jay Townley. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. viAtHOntM is a systemic product. I'm cheering for you walmart!!! Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. Unfortunately, your shopping bag is empty. bikes And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. The average person is a Walmart shopper, he says. And failing. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. All Viathon bikes come with a 2-year warranty. There is very little flex since your BB is both on the swingarm and the front triangle. In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. With the backing of Walmart, we can scale very quickly.. Correct that 74 million. Waiting for Whole Foods to offer MTBs. the forks face the right way. I'm seeing an unbranded power meter, but no mention of it. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. The load is transmitted through four large bearings and a large 19mm chunk of steel. Certainly Viathon's not to that point yet, but time will tell. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Its name is Viathon. not bad at all. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. But there aren't enough spec details to tell what we're looking at. It does all those things a really good racing bike should do. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. The brake were the same Tektro brakes on a 2300 or Sora bike. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. So how much cheaper are these complete builds? It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. Huh, no one wanted to buy a $6k hardtail that has no track record? Someone asked above how can they sell for this much cheaper? This move isn't all too surprising. All this went down in April and May of this year. c'mon. People talking about this being good for "the industry" have no idea what they're talking about. That makes sense. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. Our Fezzari Bicycle experts are here to help you find the perfect bike. The mountain bike is the perfect companion to discover new things off the beaten track. They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Viathon Bicycles announced today it will sponsor the Caffeine and Watts Club. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. Little info you may want to know about the Waltons. This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". Thanks to its robust construction, coarse tyre tread, powerful brakes and . The impetus for the brand was therefore personal, not corporate. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. Twitter. $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. Don't forget to donate a dollar for starving children. bicycles News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. Viathon has chosen a RockShox SID RLC with 120mm of travel. You can race and ride it at the highest Mtb level. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. I have noted that we are not the only ones saying this, for what it is worth. has lg fixed their compressor issues 2020. No dropper on the GX spec? The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. Years ago a friend of mine bought a carbon fiber Dura Ace bike. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE At least i know enough to tip my waitress. . Its easier and faster for me to expand our bike offering online than it is to go into stores. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. We will strive to give our honest thoughts and views throughout. What's the point? There is certainly a fair amount of seat post extension to work with there., explained Andy T. Hes right too. Be good if they build some good stuff as oddly it seems they will give back. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. It's not the products: a three-frame range of MTBs, and gravel and road bikes. They said it's, basically, a pure XC race bike. Meanwhile, the Waltons have put Millions? Sign up to receive GearJunkie content direct to your inbox. Discussion of everything bicycle related. 2G for 105, 1.5G for a frame. And that is the point. 1. For less. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. I mean, they still have to make the same deals with sram, rockshox, shimano etc. Bicycle Shop. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Right? Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. But the bikes are neither crap nor cheap. Posted Oct 2, 2019, We dentists don't shop at Walmart. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Walmart is also the largest grocer in America and possibly the world. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Gwin was smoking everyone on a very close to stock YT tues high end build. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. Needs another $ 1,000 price drop still. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. The frames are customized for REI's product line and highly durable. Dave Rome Apr 2020. Damn. bicycle Not everybody has great trail access, but almost everybody has access to dirt roads.. At least they dont come with pegs. At any rate, the Viathon G1 is an interesting option that we hope to see developed into something more refined in the areas of rider comfort, versatility, and geometry in the future. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Good. Maybe in this specialist market they've done a better job. Could be interesting. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? Time for competition to drive down the absurd prices on bikes. Its one of the biggest online merchants in the world, No. Viathon is hitting the market with three model families. Walmart's return policy is insane and the employees there generally DGAF. It doesnt need to get younger customers. Por - 10 junio 2022. They also have controlling interests in Rapha and Allied Cycles. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Someone posted an Outside magazine article above that details it. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. How much is the bike when it has the XX1 components? For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. 1 - Walmart didn't buy Viathon. 39w. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Many people are the same, I guess the rebranding isn't for nothing. Viathon is backed by the big box retailer but has teamed up with industry veterans that'd designed frames for brands like Cervelo and Pivot. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. Whole Foods kinda sells bikes through their shit parent company Amazon. Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Since 1994 these are the words that continue to resonate within us. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. The impetus for the brand was therefore personal, not corporate. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. @alex There are better bikes in regard to front end compliance than the Viathon. Ive heard quotes saying a pros super cross bike runs around 100-200k. as all the other big brands. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires.
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